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Archive for February, 2010

HTC: 4 Phones and the Largest Marketing Spend for the Company

When you have four new products coming out, it is not surprising that the marketing budget will be pretty large.

HTC just reported that it will be having its largest marketing spend, ever. The HTC Desire, Legend, HD Mini and Smart are going to be coming out around March which means that plenty of money will be allocated into marketing the devices.

The Mobile World Congress at Barcelona, Spain has already brought those four mobile devices to our attention, but with the commercial release of the phones coming up, it is not surprising that HTC wants the rest of the world to know. The Taiwanese company has a pretty good reputation when it comes to the reliability and efficiency of their mobile devices, and a big marketing spend is just the thing they need to get the word out.

Anyway, for those of you who missed out on what the four new phones are, here’s a quick recap of the HTC devices:

The whole lineup is lead by the HTC Desire. This phone was originally known as the HTC Bravo and just got a name change when the device was shown off at the MWC. Specs wise, the phone has kept the same specs when it was first announced. It runs at a speed of 1GHz thanks to the Snapdragon CPU, perfect for handling heavy apps. The 5 mega pixel camera comes with D1 video quality recording and the 3.7 inch AMOLED capacitive touch screen gives accurate controls and clear graphics.

The HTC Legend is the sequel to the Hero (which makes it famous) and will have a 600 MHz Qualcomm CPU. The HTC HD Mini is a WinMo 6.5.3 Maldives device while the HTC Smart is an “entry level” smart phone that is exclusive to O2 Mobile.

Read more about the HTC marketing spend at Mobile Today UK.

HTC Scorpion; Moving the Benchmark Higher

HTC ScorpionTechnology is always on the move with today’s innovations becoming tomorrow’s standards.

While it is hard to actually predict what the industry trends will be, there are some aspects which pretty much speak for themselves. Such is the case with processor technology. While the whole CPU versus GPU argument is still up in the air, there is no mistaking the fact that faster speeds will always be better.

The Snapdragon processor pretty much turned the benchmark for smart phone CPUs up to 1GHz. Despite other devices sitting comfortably in the 600 MHz zone, the jump to 1GHz practically bypassed devices at lower 700 to 800 MHz speeds. Most of today’s best devices use a 1GHz processor; the HTC Bravo, Nexus One, HTC HD2, Sony Ericsson XPERIA X10 and other phones all rely on the Snapdragon.

Recently, it was announced that a new dual core Snapdragon processor would be coming; shortly after, it was announced that the upcoming Apple iPhone 4G would be equipped with its own high speed processor (some reports say a dual core A4 hybrid, others simply say that it will be 1.6GHz –who comes up with these numbers anyway?). In any case, it is obvious that the next generation of smart phone will have more powerful processors.

HTC is getting ready to strike early with their very own high speed Android smart phone, the HTC Scorpion. The device is rumored to support WiMax, 4G, a new never before seen Android 2.2 version and an incredibly fast 1.5 GHz processor –pretty close to the new Intel Atom running at 1.6 GHz.

The next few months are bound to be exciting. With Apple’s upcoming announcement for the iPhone 4G, it looks like HTC has cooked up the perfect competitor.

Read more about the new 1.5GHz processor on the Scorpion and more at Tech Radar.

HTC Legend is Sure to Come

HTC LegendIt was estimated that over 20 Android devices will be launched this year, and at the rate HTC is going, it looks like the Taiwan based mobile phone manufacturer will be making plenty of these Android gadgets.

HTC is the manufacturing company behind the Google Phone, Nexus One. They have been working closely with Google and the Android operating system. They have been the first to come out with an Android device so it makes perfect sense that they also made the first Google phone.

Of course, HTC has its own Android projects. The HTC Bravo which probably served as a big inspiration of the Nexus One has been confirmed to be launching around March of this year. The Bravo is not the only HTC Android phone coming out, next in line is the HTC Legend.

The Legend has been referred to as the next Hero phone, or the Hero 2. The device first appeared with the Bravo in the leaked HTC 2010 roadmap. There are a total of eight devices in that list; five Android smart phones and three Windows Mobile devices. The WinMo phones were named Photon, Trophy and Tera.

The devices were meant to be using WinMo 6.5 reskinned with the HTC TouchFlo user interface. With a newer WinMo 6.5.3 version coming, it is likely that the production of that has been delayed for a while. The Android phones on the other hand, seem to be in production. While no word about the Salsa, Tide and Buzz have been released; the Bravo and the Legend are well on their way to store shelves.

The Legend will come with a 3.2 inch AMOLED touch screen, a 5 mega pixel camera and a 600Mhz Qualcomm CPU. No word has been given on the Legend’s release date.

Get more info about the HTC Legend from the source.

HTC Bravo to Face off the Google Nexus One

HTC Bravo

HTC Bravo

In more ways than one, the HTC Bravo and the Google Nexus One have been closely related devices. Aside from the fact that HTC manufactured both devices (though the Nexus was Google branded), they are similar to each other in terms of specs and form. In December, when there were plenty of news and rumors about the Nexus One, some people even mistook the two devices as one.

The Nexus One was unveiled and released early this January at the Googleplex in Mountain View, California where it was revealed that the device would be exclusively sold through the Google online store. While this may have been a bad move for Google (they only managed to sell 20,000 units in the first week of sales), this was beneficial to many other mobile phone manufacturers who were also working on Android devices.

Google Nexus One 4

Google Nexus One

Still, many people want the Nexus One. In the UK, the only way to get the Snapdragon powered Android smart phone is to order the device online with an additional cost of 30 Pounds for the shipping and the UK adapter. No, it looks like HTC is going to deliver a cheaper and equally impressive alternative, the HTC Bravo.

The reason why people mistook the Bravo for the Google phone was because the two devices are similar in specs. The Bravo comes with a 1 GHz Snapdragon processor, a 3.7 inch AMOLED capacitive touch screen and a 5 megapixel camera –just like the Google phone. But unique to the Bravo is the ability to record videos in 720p HD quality. It has also been reported that the HTC will be available locally in the UK and that the device will have a much lower price than the Nexus One.

Want more info? Details about the HTC Bravo are available at the Guardian UK.

Extended Battery for the HD2, Bulkier and More Power

HTC HD2The standard 1230 mAh battery on the HTC HD2 does a very good job at keeping the phone running for over a day’s worth of heavy usage. Still, the capacity may not be enough for those times when you have no access to a wall outlet or a car charger.

In these cases, it makes perfect sense to be bringing a spare battery along, or simply have one that is built with lots of energy. The 2300 mAh extended use battery for the smart phone certainly looks the part, it is huge. HTC has yet to announce the exact number of usage hours the new battery will deliver, but we certainly expect to be able to go for several days without charging on this device.

On a side note, HTC has decided to add a little extra feature on the back of the new battery –a small flip open kick stand which will enable you to place the device on a table for viewing your videos (you no longer have to hold the device when you are watching a video).

For those who are wondering why this little WinMo smart phone has been so successful, the secret lies in the use of the HTC Sense user interface as a workaround to using the user interface of Windows Mobile. Windows Mobile 6.5 and its earlier versions have been criticized for the difficulty of use due to the fact that it was made for resistive touch screens and the use of a stylus. With many touch screen users used to capacitive screens, WinMo is awkward to handle.

Aside from the HTC Sense UI, the HD2 also comes with a Snapdragon processor running at 1GHz and a large 4 inch capacitive touch screen.

Get the rest of the info regarding the new battery for the HD2 on GSM Arena.

T-Mobile USA’s 576MB RAM HTC HD2: not so Exclusive

HTC HD2For the past few weeks, it seems like people in the United States are getting some better deals. Not only were they the first to get Android 2.0 through the Motorola DROID (though the Milestone did eventually follow after a few weeks), they also go an upgraded version of the HTC HD2. Or so we thought.

The HTC HD2 is one very well known device for it is one of those few Windows Mobile phones that are actually worth owning. It all starts with the hardware; the device comes with a 4.3 inch touch screen with a resolution of 480 x 800 pixels and can display 65 thousand colors. It also has a Qualcomm QSD8250 Snapdragon processor running at 1GHz. The built in 5 mega pixel camera comes with auto focus, LED flash, and geo-tagging –and it will also take VGA videos at 30 frames per second. Best of all, the WinMo user interface does not pose a hindrance thanks to the HTC Sense UI which allows the device to use a capacitive touch screen.

And apparently, T-Mobile USA got 576MB of RAM over the standard 448MB of RAM available.

In truth, all HTC HD2 units actually have 576MB of RAM. A recent custom ROM from XDA developers will allow users to unlock the extra hardware. While this does void warranty, it proves that all the HD2 units were made equal. As to why this specification was hidden remains to be explained.

Aside from the RAM, it has also been known that the GPS and FM functions of the HD2 have to be enabled through unconventional methods as the hardware is present but is inaccessible when used straight from the box.

To get more details on the hidden functions of the HTC HD2, the extra RAM and links to XDA, go straight to GSM Arena.

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