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While HTC has not exactly labeled the new phone as a Desire Mini, many cannot help but feel that the newly announced HTC Wildfire is exactly that –a redesigned HTC Desire that is made for the mid range smart phone market.

Most of HTC’s most recent releases have been on the high end spectrum, while it has certainly earned the company plenty of great reputation in the tech industry, they are still alienating many of the general market who is not looking to get an Android smart phone packed to the brim with the latest tech and hardware.

This is why the Wildfire is a great smart phone –it balances features with sensibility and practicality in terms of hardware. The mass appeal is hard to deny as well; the phone focuses heavily on social networking and sharing features more than any HTC handset.

Below is a quick snippet from the official press release from HTC:

“HTC Wildfire helps you stay connected with those who are most important to you through HTC Sense, a user experience focused on putting people at the centre by making phones work in a more simple and natural way. HTC Wildfire enables you to stay up to date with your friends’ posts, comments, alerts and photos, wherever you are.”

The new phone is stated to take hold of the mid range Android market –a position previously dominated by HTC’s Hero smart phone. It was originally expected that the HTC Legend would be a mid range device (technically, it is) but the Hero successor was priced at a slightly higher cost than expected. Many are hoping that the Wildfire will be cheaper.

The big new feature on the Wildfire, as one might have guessed from the above, is the new social feature that the Wildfire has. The “Friend Stream” app will give users an instant overview of current activity on their social networks, allowing people to easily join the conversation and catch up with the latest things that are happening to their contacts. Of course, with this new function, it is equally easy to also share one’s own experiences through the smart phone.