Best HTC Blog

When you have four new products coming out, it is not surprising that the marketing budget will be pretty large.

HTC just reported that it will be having its largest marketing spend, ever. The HTC Desire, Legend, HD Mini and Smart are going to be coming out around March which means that plenty of money will be allocated into marketing the devices.

The Mobile World Congress at Barcelona, Spain has already brought those four mobile devices to our attention, but with the commercial release of the phones coming up, it is not surprising that HTC wants the rest of the world to know. The Taiwanese company has a pretty good reputation when it comes to the reliability and efficiency of their mobile devices, and a big marketing spend is just the thing they need to get the word out.

Anyway, for those of you who missed out on what the four new phones are, here’s a quick recap of the HTC devices:

The whole lineup is lead by the HTC Desire. This phone was originally known as the HTC Bravo and just got a name change when the device was shown off at the MWC. Specs wise, the phone has kept the same specs when it was first announced. It runs at a speed of 1GHz thanks to the Snapdragon CPU, perfect for handling heavy apps. The 5 mega pixel camera comes with D1 video quality recording and the 3.7 inch AMOLED capacitive touch screen gives accurate controls and clear graphics.

The HTC Legend is the sequel to the Hero (which makes it famous) and will have a 600 MHz Qualcomm CPU. The HTC HD Mini is a WinMo 6.5.3 Maldives device while the HTC Smart is an “entry level” smart phone that is exclusive to O2 Mobile.

Read more about the HTC marketing spend at Mobile Today UK.